With the assistance of the Texel Wool Breeders Association, H. Dawson Farm Direct has been successful in delivering extra payments to wool growers.
This successful program launches a new carpet range in Australia and New Zealand in September 2009 and follows a year of trials and tests to create a new range of carpet.
This "farmgate to retail" program involves a number of partners all coordinated by H. Dawson Farm Direct in both countries including wool scours, Christchurch Yarns Ltd, Prestige Carpets, and The WoolSet - an Australian retail chain.
The first deliveries of carpet are being produced now. Retailers from Australia are being prepared for the launch with training programs being run by H. Dawson Farm Direct in New Zealand. A comprehensive media and retail promotional campaign is being prepared to assist in educating consumers of the value of wool carpet.
"With such a high quality and unique carpet, Texel growers look forward to long term economic benefits from this program" says Rob Gardyne, spokesperson for the Texel Breeders Association.
Picture people from left to right:
Paul McGinty - Managing Director of Prestige Carpets
Rob Gardyne - Past President of the Texel Breeders Association
Tony Coster - NZ Shearing instructor and current NZ Shearing team member
Keith Cowan - Managing Director of H Dawson Wool NZ
Selwyn MacKay - Managing Director of The WoolSet carpet retailers
